Logos
Our logo is one of the first things a reader sees when they encounter our work. It’s designed to embody our brand’s personality of well-earned authority, rigor and trust.
Take care to follow the usage guidelines below to ensure its integrity and the consistency of its presentation across all platforms.
Download All Logo AssetsProPublica
![](/design/assets/images/preview-main-wordmark.png)
![](/design/assets/images/preview-main-wordmark-clearance.png)
![](/design/assets/images/preview-main-monogram.png)
![](/design/assets/images/preview-main-monogram-clearance.png)
![](/design/assets/images/preview-main-social_avatar.png)
Do not crop avatar for services that use a round avatar.
Upload square version and allow service to modify as needed.
Do’s and Don’ts
- Don’t alter monogram/logotype spacing or proportions.
- Don’t stretch, skew, etc.
- Don’t bevel, emboss, etc.
- Don’t use logotype without monogram.
- Don’t use monogram without bounding box.
Whenever possible, ProPublica logos should be displayed in their standard dark blue. If displayed on a dark background, a white logo is preferred, and black is acceptable in cases where the dark blue is otherwise unsuitable. The logos should only be displayed in a color other than dark blue, black, or white when the design is composed primarily of spot colors.
Local Reporting Network
![](/design/assets/images/preview-lrn-wordmark.png)
![](/design/assets/images/preview-lrn-wordmark-clearance.png)
![](/design/assets/images/preview-lrn-compact.png)
![](/design/assets/images/preview-lrn-compact-clearance.png)
Data Store
![](/design/assets/images/preview-data_store-wordmark.png)
![](/design/assets/images/preview-data_store-wordmark-clearance.png)
![](/design/assets/images/preview-data_store-compact.png)
![](/design/assets/images/preview-data_store-compact-clearance.png)
![](/design/assets/images/preview-data_store-social_avatar.png)
Do not crop avatar for services that use a round avatar.
Upload square version and allow service to modify as needed.
Nerds
![](/design/assets/images/preview-nerds-social_avatar.png)
Do not crop avatar for services that use a round avatar.
Upload square version and allow service to modify as needed.